Partner with the
private label experts.

For more than four decades, we've specialized in products that make consumers smile and cash registers ring.

Something for everyone. And every price point.

We offer a complete selection of bath tissue, facial tissue, paper towels, and napkins, with quality tiers from economy to ultra-premium.

Keeping up with the name brands.

Since the mid-1990s, we've invested in technology and expertise that allows us to produce premium and ultra-premium products comparable to national brands. Our products meet or exceed strict quality standards, and we constantly gather and analyze customer feedback and adjust our products accordingly. From the testers on our Quality Team to the technicians who make our products, quality is part of every Clearwater Paper employee's job. Your customers expect your private label products to perform as well as the name brands—so we make sure they do.

Experience and expertise.

We've been dedicated to private label tissue products since 1964—longer than some big brands have been big brands. Our sales representatives have been in this industry for an average of more than 18 years. Companywide, our employees have an average of more than 15 years experience. No wonder so many of our customers talk to us before making major decisions.

The insight you need to buy smart.

Too busy to track your customers and your competition? We can help. We invest more in market research than any other dedicated private label tissue-product manufacturer. What are consumers thinking? What are they buying? And what products and promotions are hot? Our timely snapshots of the tissue-products category can fill you in, and integrated sales and marketing teams can show you how to use private label products to strengthen your whole tissue category.

Packaging that pops.

Our in-house package-design team works with you to develop eye-pleasing packaging and seasonal products that complement your brand and set you apart.

Award-winning service. Longstanding relationships.

We are proud of the more than 11 customer service awards we‘ve earned over the last decade. Not to mention that we consistently score in the top 10 percent among customers who rate customer service. But even more, we're gratified to have earned the confidence of grocers and retailers across the country. Here are some ways we've done it:

  • Dedicated service representatives. When you're a Clearwater Paper customer, you work with a single representative who knows you and knows your business. Our sales team takes pride in providing value well beyond taking your order.

  • What you need, when you need it. Period. Our logistics experts constantly find ways to reduce the time from order to shelf, giving us a "correct and complete delivery" rating of 98.5 percent.

  • National reach. With production facilities from coast to coast—we're positioned to serve you quickly and efficiently.